Bread crumbs.  Although many think of them simply as what seniors feed ducks and pigeons while seated quietly on a park bench, if they think of them as well.  Yet, one website provides 1287 recipes that call for bread crumbs.  1287!  Clearly there is is a market for bread crumbs and, if you happen to make, distribute and/or sell them, a need to make your brand competitive in that market.  So how do you do that?  How does a company build its bread crumb brand?  

Given the nature of bread, packaging is an important component of any branding you do.  Bread crumbs must be protected during shipping, while on the store shelf and in the kitchen cupboard.   Protected from odor, vapor, moisture and pests.  If your customers identify your bread crumbs with innovative, effective and convenient packaging, your brand will always come to mind.

Stand up pouches are perfect for creating that brand connection.  Also called stand up bags, custom print bags, Mylar™ bags and barrier film bags, stand up pouches are constructed by laminating multiple layers of barrier film together to form a stable base and sturdy front and back panels.  The available zip lock closures prevent spillage and seal in freshness, flavor and aroma while locking out those things that shorten shelf life.  

A stand up pouch facilitates the branding of your brand as well by virtue of the bag design.  You can apply labels directly on the wide front and back panels.  Alternatively, your ingredients, company information, even language promoting your other products, can be printed directly on the bags in up to 10 colors.  Or you can combine a bit of both.  No matter which choice you make, your brand will be attractively displayed in stand up pouches.

And when it comes to store display, nothing beats stand up bags.  Unlike the usual bread crumb packaging using boxes or bags, stand up pouches offer two options to the retailer.  Obviously, one is to simply have the pouches stand up on the shelf which results in them clearly standing out from the competition.  They also be displayed using the available round or sombrero-style hang holes.  

No matter if the final destination is roasted cauliflower with capers, curried cashew burgers or black bean croquettes with salsa, stand up pouches are perfect way to ensure that consumers think of your brand when they think of bread crumbs. 

Click below to download our FREE eBook on Bread Crumb Packaging!