Interest in "all natural" food is on the rise. Consumers are becoming better educated on the potential downside of some processed foods as well as the benefits associated with all natural foods (including juices and other liquid products such as milk).  People have become more concerned than ever with living a healthy lifestyle that includes watching what they eat and what they feed their families.  Of course, with the increase in education and interest in healthier eating comes greater competition.  As the marketplace becomes more and more crowded, is there anything you can do to position your brand as the preferred choice of all natural foods and beverages?  

Perhaps you've never really looked at packaging as an answer to that question.  But you should.  Constructed by laminating together multiple layers of scientifically designed barrier film, stand up pouches are ideal for packaging all natural food.  Also called stand up bags, custom printed stand bags and Mylar® stand bags, stand up pouches protect the contents from odor, vapor, moisture and, if necessary, oxygen and light.  As chemical preservatives are rarely, if ever used, in all natural food packaging, the need for the packaging to extend shelf life and lock in flavor and the potency of the vitamins and minerals can not be overstated.  Available zip seal closures on stand up bags help take the place of preservatives in guarding against spoilage.  

Your brand of all natural products will stand out from the competition because stand up bags stand up on the shelf.  And available round or sombrero-style hang holes offer retailers another display option.  

Speaking of display, the wide front and back panels provide ample room to affix your company labels or you can order custom printing in up to 10 colors to be applied directly to the outside barrier.  Or both.  Whichever you choose, your brand will show beautifully.  

We can probably safely assume that those who purchase all natural food products care about the environment.   Given that, stand up pouches increase your brand recognition with those consumers because they are recyclable and take up very little space in landfills.  Equally beneficial is that, due to the construction design of stand up pouches, a minimum of outside packaging is required in transport, reducing your brand's carbon footprint on the way to market.  

Stand up pouch packaging:  A real alternative to building your all natural food brand.