It's a dog's life, or so the old saying goes. If you're a dog, that isn't a bad thing at all.   Approximately 80 million dogs live the dog's life in American homes. No surprise, then, that dog food constitutes a major portion of the pet supply industry in America. Pet aisles in stores are lined with shelf after shelf of dog food options. Competing in this industry is challenging and building sales is, of course, a daily task. However, the challenge is not insurmountable; there is a simple way to build your dog food sales, and that's with the right dog food marketing.

When it comes to dog food marketing and dog food packaging for that matter, stand up bags offer versatility, convenience and are the most effective vehicle for conveying your product from manufacturing plant to the home. These bags, sometimes referred to as Mylar® stand bags, custom printed stand up bags, and barrier bags (among other things) are constructed from multiple layers of specially formulated barrier film that are laminated together. This bag design creates product packaging that is resistant to puncture, moisture, vapor and odor while it locks in freshness and flavor, thereby extending the shelf life of your dog food.  As we've mentioned before, consumers look at dog food packaging and subsequently your dog food marketing as an extension of your company, good or bad.  

Stand up bags have several convenient features. First, as the name indicates, they stand up and require less space in the home than standard dog food bags. Secondly, they can be ordered with tear notches, making opening both easy and tidy. Third, zip seal closures are available, allowing the consumer to securely store your dog food without fear of spillage, spoilage or infestation from pests.

Your sales are a function of more than just the quality of your product or the convenience of the packaging, of course. Appearance and display of your product, your dog food marketing efforts, in a store are key components as well. Stand up bags strengthen your sales efforts in both areas. The attractiveness of stand up bags lies in the fact that you can affix your labels directly onto the wide front and back panels of the bag. If you like, you can have the bags custom printed in up to 10 colors. Or you can combine the two.

For store display, not only do the bags stand up on the shelf, they can be hung via available round or sombrero-style hang holes. Both provide maximum attractiveness and visibility.

Stand up bag dog food packaging and your dog food marketing: A great way to fetch more sales.