When conducting specialty food marketing, advertising probably plays a lesser role than it does when marketing 'regular' food. The limited availability of specialty foods, combined with a smaller demographic of potential buyers, renders any extensive ad campaign too expensive. Yet marketing remains critical to retail success. The challenge, then, is to identify the most effective vehicle for specialty food marketing.
Packaging is your best solution for meeting that challenge. Why? Because one out of every two shoppers hasn't made a decision about what product to buy when he or she stands in front of the store shelf. If your specialty item hasn't been widely advertised, it's possible that your packaging will be the first exposure a consumer has to your product. If so, how your specialty foods are packaged is almost as important as the quality of the foods themselves.
Success in specialty food marketing is easy if you choose packaging that promotes while it protects your product line. A stand up pouch, also known as a Mylar® barrier bag and stand up bag, is just such packaging. Constructed by laminating together multiple layers of specially formulated film, stand up pouches create a barrier that protects contents from odor, vapor, and moisture while locking in freshness, flavor and aroma. Of course, those characteristics would be expected of any food packaging. Not expected are several features which make specialty food marketing using stand up pouches so effective.
By standing up on the shelf, stand up bags stand apart from the competition. Available round and sombrero-style hang holes provide a second display option.
Stand up pouches perform best in marketing specialty foods when it comes to labeling and branding your product. Wide front and back panels provide ample space for you to affix your own labels or to have text and graphics custom-printed directly onto the bag exterior in up to 10 colors. Your bag can be made of transparent film or you can include a clear film window as part of the design. Any combination of these features is available.
Finally, when engaging in specialty food marketing, any additional feature that distinguishes your product from others should be emphasized. Packaging with stand up pouches is Eco-friendly because they are recyclable and take up little room in landfills, both of which make your product seem even more special.
Stand up pouches for specialty food marketing: Only the best for the best.
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