Ours is a nation of consumers, so much so that the health of our economy is measured by the level of consumer confidence. Demand for newer, better, healthier, faster drives commerce and increases demand for all manner of products, from food to electronics and everything in between.

Notwithstanding and, paradoxically, because of the fact that our demand for consumer products seems insatiable, competition also seems limitless. Distinguishing your brand's line of products in the marketplace is, as a result, perhaps more challenging than ever. Your choice of packaging can determine the ultimate success of your marketing efforts. Stand up pouch bags are among the most effective types of packaging available to help your products stand out from the competition.

Stand up pouch bags are made by laminating together multiple layers of special film to create a barrier bag that protects contents and helps preserve those that have a "best by" date. Each pouch is strong, durable and puncture-resistant and guards contents against light, vapor, odor, moisture, air and/or pests, depending on what the product is. For perishable items, stand up pouch bags seal in freshness, flavor and/or nutritional/chemical properties, especially when combined with a zip lock closure system (for dry/hard goods) or a pour spout and resealable cap (for liquids).

Stand up pouch bags, also known as Mylar® bags, custom print pouches and stand up bags, stand up on the shelf, so they stand apart from your competitor's products in the store. Round and sombrero-style hang holes offer grocers, auto parts stores, pet supply shops and other retailers another product display option.

The wide front and back pouch panels enable you to affix your product labels and/or promotional stickers, order the application of custom printing (in up to 10 colors), integrate the use of clear film into the construction of the pouch barrier or any combination of these options. No matter your choice, you brand will stand out.

Stand up pouch bags are also environmentally friendly. Made with up to 12 percent less material than other bags, they weigh less, generate less waste and are recyclable too.