Product packaging is an important, if usually unappreciated, component of retail product sales. It doesn't matter whether contents are food or other perishable items, solid, powdered, or liquid, have an expiry date or will, along with cockroaches, likely survive the apocalypse, effective packaging is essential to your bottom line because without it, your brand isn't likely to maintain customer satisfaction.

Most types of packaging available today are adequate for specific products; however, not all packaging is equally effective or versatile and not necessarily suitable for all goods. A few are, however, and perhaps none more so than stand up pouch foil pouch packaging.

Stand up pouch foil pouch packaging is made by laminating together multiple layers of scientifically-formulated and, if necessary, food-grade film. As the product requires, stand up pouches are capable of safeguarding contents from air, light, odor, pests, vapor and/or moisture. For food and other products that have a "best by" date, stand up pouch foil packaging seals in freshness, flavor, and/or nutritional/chemical properties, thereby extending your brand's shelf life (and, of course, generating greater customer satisfaction).

Marketing your products in stand up pouch foil pouch packaging permits them to stand apart from those of your competitors for several reasons, not the least of which is that your brand will stand up on the shelf. Another display option is available if you order round or sombrero-style hang holes for your pouches.

The design and structure of a stand up pouch generates additional product display options. The wide front and back panel of each pouch is ideally suited for your product labels and/or other stickers. The barrier readily accepts custom printing (in up to 10 colors) tailored to your exact specifications. The bag panels can be made from clear/translucent foil film layers. You can, if you like, combine any of these features for a more visually arresting package appearance.

In addition to the other features we've mentioned, stand up pouch foil packaging is environmentally friendly. While consisting of multiple film layers, they're made using up to 12 percent less film, they generate less disposable waste and they're recyclable.