Have you ever jumped on an industry trend or marketing gimmick, only to later learn that you could have invested your money much wiser? When it comes to your business, it’s not always easy to predict your smartest investments unless you have a crystal ball. Not only that, depending on the role at your company, your job might be on the line if you choose the wrong product for investment. Just a little bit of pressure, isn’t it?

While we don’t exactly have a crystal ball, we are willing to bet that custom stand up bags are a wise investment for nearly any marketer in a variety of industries. There’s a laundry list of advantages for your marketing and branding efforts. After you read through these 5 signs, you’ll easily see why custom stand up bags are one of the smartest investments you can make for your brand.

Sign #1: Your Brand is Bland

When your food brand is a snooze and you are in desperate need of a pick me up, custom stand up bags can give your brand new zing and appeal. Bland brands will be a thing of the past when you bring in innovative and eye-catching packaging like stand up pouches.

Aren’t sure if your brand is bland? Look for these signs:

• Your packaging hasn’t changed since 2002
• Your color scheme puts your customers to sleep
• Your logo is lackluster
• Customers confuse you with the competition

If you are experiencing any of the above, investing in custom stand bags is a no-brainer. Flexible retail packaging offers a new perspective for your product protective packaging with a twist. Your brand will be anything but bland or boring, and customers will easily be able to differentiate your presentation amongst the competition.

Sign #2: Your Product Packaging Needs a Boost

Are you stuck on your original packaging design that you’ve used for the last 10 years or longer? If so, investing in flexible retail packaging can give your product packaging a proper boost. This means that your new protective packaging will receive top treatment in terms of high quality print and presentation factor. Your package prints will be brighter, bolder, and irresistible to your customer base.

Sign #3: Your Protective Packaging Gets Lost on Store Shelves

With hundreds of product boxes and packages lining store shelves every day, it can be easy to get lost in the shuffle. This is especially true when your product packaging looks the same as everyone else--- standard cereal boxes, boring birdseed bags, and limitless other run-of-the-mill protective packaging styles. It’s the same old same old to your customers, and it’s not a wonder why they’re passing your product by.

An easy fix to this issue is to invest in custom stand up bags. You can easily set yourself apart from the competition while still investing in mainstream packaging. Your product will be presented in an innovative package style. You will also have high quality printing options that can easily be spotted by your customers, even in the most overstocked store aisles.

Sign #4: Product freshness is a factor

If you are marketing a food-based product, it’s no secret that high quality fresh food is a must. Maintaining the freshness of your product is crucial to keeping a positive reputation and ensuring that your customers get the best you have to offer. If you are concerned about the quality and freshness of your product, custom stand bags are a smart investment for you.

Custom stand bags ensure product quality by using several options. First, we offer convenient zip lock options that on-the-go customers can use for snacking purposes. We also offer other options for freshness and convenience, including tear notches, hang holes, gas release valves, and pour spouts.

Flexible retail packaging is the epitome of convenience and maintaining a fresh product. Take advantage of it.

Sign #5: You’re busting your budget with expensive packaging

Are you responsible for your company’s packaging budget? If so, you might feel as if you are walking a thin line between what you can afford and what your customers are truly expecting. Instead of cutting corners and settling for lower quality packaging, you can have the best of both worlds with custom stand bags.

The manufacturing process allows us to offer higher quality packaging at a lower cost. Don’t mistake this for packaging that barely makes the mark in terms of presentation and design. Our flexible retail packaging hits the mark on nearly every customer needs.

We aren’t shy to admit that we use Chinese and US factories to produce our flexible retail packaging. Despite the flack that some Chinese factories have received over the years, we believe in the value and quality of China-based product packaging factories. Our factory is based in China, but American citizens operate it. Our highly qualified workers have an in-depth understanding of the product packaging industry. They have your best interests in mind and adhere to our rigorous production guidelines.

With our factory based in China, we are able to substantially cut costs and offer a product that is equal to (or even better) than what is available in the United States. Shipping might take slightly longer, but simply planning ahead can help offset the time constraints that you wouldn’t experience from ordering local. We take pride in our China-based factory and our customers clearly see their advantages, ranging from price to quality.

Investing With Stand Up Pouches Just Makes Sense

As you can see, you have more to lose than gain by investing in custom stand bags. You’ll delight your boss with high quality protective packaging at affordable pricing. Not only that, your customers will notice a real difference in value and quality.

There are certain elements in business that you truly can’t put a price on. Your investment with custom stand up bags will be proven as priceless time and time again.