Was flipping channels this evening and found an interesting program on CNBC, 
Supermarkets Inc. This program details the incredible competitiveness of the supermarket industry and how brutal it is behind the scenes, scenes that we as consumers hardly see. Over 48,000 items for sale on average at a large retail store where as Americans we spend $1.5 Billion (B) dollars a day buying that wonderful word my kids call "stuff."
What does this have to do with stand up pouches? Lots. I point out this program because so many companies desperately want to get on a store shelf, they want to get found and most importantly they want to compete on the merits of their product itself. Whether it is a soup mix or a BBQ sauce or a family rice pilaf recipe, companies need people to buy their product but first they need to get on a store shelf.
Without going into incredible, non blog-like detail, it starts first with the product being great but running a close second is the packaging. For companies selling items such as trail mix and dried spices or bread crumbs, etc, nothing helps get a product on a store shelf better than stand up pouches. Also known as stand bags or stand up bags, these pouches are made from multiple layers of barrier film that not only contain the contents but keep them fresher for longer. By design stand bags have a wide base so they can stand erect on a store shelf but also have a generous amount of space on the front and back for an applied label or better yet custom printing.
Recent advancements have drastically reduced the minimum run needed for a custom printed stand bag. Instead of 50,000 pieces per SKU, we can run as few as 5000 pieces, still with the bold, dynamic photographic quality without the high cost and upfront fees either.
In a world such as the brutal supermarkets, everyone needs a break, a friend in the industry or a good luck charm so they can compete. Just like Charley in Willy Wonka got his break wrapped around a lucky candy bar, printed stand up pouches just could be your product's "golden ticket."
