Stand Up Pouches for Product Packaging

A Simple Guide to bird feed in stand up bags

Written by David Marinac | May 15, 2012 9:55:43 PM

From full-fledged members of the National Audubon Society to school children with a pet parakeet, bird lovers come, as the saying goes, in all shapes and sizes.  And so does bird feed.  From black-oil sunflowers to red milo to white proso millet, there are nine primary seed types which are most appealing to our fine feathered friends.  And bird lovers are keenly aware of which ones are suitable for the birds they feed.  In order to build your sales with these niche consumers, you will need to distinguish yourself from the competition.  An effective way to get that done is by using stand up bags to package your feed.

A product such as bird feed requires packaging that not only protects it from moisture, vapor and odor, but from pests as well.  The construction of stand up bags yields a barrier that is puncture resistant.  Built by laminating together multiple layers of specially formulated film, a stand up pouch is stable, sturdy and prevents spoilage.   Also known as stand up pouches, Mylar® bags and custom printed stand bags, stand up bags perfectly transport your bird feed line from factory to feeder.  Available tear notches make for easy, spill-free opening and the zip seal closures create additional value for the consumer by extending shelf life.

Stand up bags also help build your bird feed sales by offering options for both package marketing and store display.  As the bag design creates wide front and back panels, there is ample room to affix your company labels.  You can also have the bags custom printed (in up to 10 colors) with your text and graphics, providing a package tailored to meet your needs and increase brand recognition.

When it comes to store display, a stand up bag provides the retailer with two choices:  Stand the bag up on the shelf (where it stands out from the competition) or suspend it via available round or sombrero-style hang holes.  Either way, the store will be able to maximize your product placement.

It's likely that most bird lovers are also very Eco-friendly.  Your bird feed will appeal to the environmentally conscious consumer because the bags are recyclable and take up little landfill space.

Stand up bags are the ideal solution to the problem of how to package your bird feed.  Effective, protective and attractive, they should help your sales soar.