It is especially challenging for consumer product manufacturers to make their product special in the eyes of consumers who are being bombarded by the images of thousands of other similar products. These manufacturers want a product that clicks in retail. Many of these makers are turning to packaging professionals for help. The packaging industry of today has many options for manufacturers who want their product to be eye-catching and beautiful. And if the product is crispy, the packaging should be able to keep it away from air and moisture.
For this reason, the packaging industry has come up with a new invention –
vacuum barrier bags – to meet this demand for attractive and robust packaging.
Barrier packaging has its uses in both non-food and food packaging. Industrial users use barrier bags to package insecticides and other farming products. These bags are ideal for this job, as they protect the product from vapor loss and environmental moisture. Vacuum barrier bags even remove any odor emanating from the product.
Consumer goods manufactures are also finding vacuum barrier bags very attractive. These
stand up pouches can protect sensitive electronic instruments from contaminants, dust, and other hazards. The vacuum in bags also prevents the buildup of static electricity which can harm electronic products. Technology companies are increasingly using these bags to meet stiff quality demands.
Pharmaceutical companies can use barrier bags to package stuff that requires adherence to clean room regulations. These bags are also a safe way to store soup mixes and dried fruits. And of course they are a great way to package snacks and other dried goods like jerky and smoked meats.
Even though most manufactures choose barrier bags because of their ability to protect goods, a few opt for them because of the unique surface they provide for artwork and printing. Manufacturers virtually have an unlimited choice of designs, patters, colors, and logos to use on these bags. This artwork can easily boost sales by inviting more consumers.
An additional advantage of these bags is that they can be customized to suit a range of merchandise needs – retailers can hang them or they can put them on a store shelf. This versatility opens more possibilities for exposure.
Finally, barrier bags can be made from a range of materials which include nylon, polyester, and foil laminate. Manufacturers can choose a material which does not react with their product – and thus does not spoil it.