Retail product packaging plays a very significant role in the success of your brand. Clearly, when packaging fails to perform its most important function (protecting the contents), you can rest assured your customer satisfaction will suffer. But there are other features retail product packaging should possess if you are to maximize its effectiveness. A stand up pouch is a prime example of what we're talking about.

Stand up pouches do, in fact, stand up because of their design and the materials used to build them. Yes, a stand up pouch isn't made so much as it's built. Multiple layers of scientifically-formulated (and, if necessary, food grade film) are laminated together to create a barrier pouch ideal for virtually all types of retail product packaging.

These pouches protect contents from vapor, odor, moisture, light, air and/or pests, depending on what the specific product requires. For food items and other products with "best by" dates, stand up pouch retail product packaging will help extend your shelf life. For liquids, stand up pouches can be ordered with a pour spout/resealable cap combination that not only preserves freshness but prevents leaks and spills. A zip lock closure system performs the same functions for non-liquid products.

After product quality and price, convenience is perhaps the most important feature to consumers and stand up pouches deliver. Strong, stable and puncture-resistant, stand up pouches are flexible enough to store almost anywhere there's room. By standing up, they store conveniently in the garage, closet, refrigerator/freezer, RV pantry, kitchen cupboard, laundry room, even the trunk of a car. Of course, both the zip lock closures and spout/cap combinations are easy to use.

Another function of retail product packaging is selling your brand. Stand up pouches do that and in several ways. They stand up on the shelf so your products will stand apart from the competition. Available round and sombrero-style hang holes offer a second display option. And the wide front and back pouch panels are suitable for the use of clear film, custom printing in up to 10 colors, your labels or any combination thereof.