There is a popular idiom that we’ve all heard – Do not judge a book by its cover. The idiom is a bit outdated in the 21st century as the contents of a book matter as much as its cover.

With more than 37,000 products stuffed in an average supermarket, an American consumer has a lot to choose from and little time to take a decision. Under these circumstances, it is often the metaphorical cover that influences their decision.

Stand up pouches are a flexible food packaging option. The large surface area of these flexible pouches allows businesses to make an attractive cover. Companies can use the surface to tell their story, communicate with consumers, and to tell them what makes their product unique.

Businesses can also use professional artwork to increase brand recognition among consumers - which is helpful in maintaining high sales in the long run.

To insert a transparent window in a stand up pouch is yet a third method to create an effective cover that lets a consumer peep into the packaging. A consumer will be more inclined to buy after he has seen what is inside.

There are several other methods in which an attractive cover can increase your sales. If you are interested in learning more, we suggest you to visit our website.