Standup pouches are advantageous in a number of ways- from moisture and germ protection to having an extended shelf life. Also, they are a great way to show creativity with graphics related to the product. These pouches have extra space when compared to tins or jars, which makes them an excellent packaging option.

The first consideration in standup pouches custom printing is to decide whether the manufacturer of the product will use a pre-determined design for packaging, or take the help of company designers. Next comes the decision regarding the colors to be used. A popular and effective method of choosing colors is through the C-M-Y-K scheme, which depicts cyan, magenta, yellow and black. A combination of these four colors can be used to create the color palette for the artwork that has to be used on pouches. Alternatively, if there is a particular color that is vital for the design, it can be added too.

Finally, colors from a different surface like a metallic tin or a cardboard box can be matched to resemble closely on the standup pouch. These methods of designing can be applied to all types of packaging like pill packaging, granola packaging and even soap packaging.