History provides us many cautionary tales of food products marketing campaigns that went astray or flat-out failed. Many skilled, highly paid individuals/firms have engaged in unsuccessful efforts to persuade consumers that a specific food item is better than the rest of the choices available. That said, it isn't really rocket science, is it?  Could a plastic bag with a logo make that much of a difference?

Sure, food products marketing requires ingenuity and, to some degree, artistic ability. What it also requires is a healthy does of common sense. The use of much of what passes for marketing (advertisements, online contests, movie product placement) is actually discretionary. However, there is one available tool for marketing that is actually mandatory for most food products: Packaging. And stand up pouch packaging is ideal for food products packaging.  When plastic bags with a logo are searched for on Google, almost always what the client really is looking for is a printed stand up bag.

Again, plastic bags with a logo are also known as Mylar® barrier pouches and printed stand up pouches, stand up bags offer superior food product protection. The unique product of a process which laminates together multiple layers of special film, plastic bags with a logo such as a stand up pouch protects against spoilage while preventing spillage at the same time. The pouch's barrier safeguards the contents from vapor, odor, moisture, pests and even pets (most stand up pouches are puncture-resistant). Available zip lock closures seal in freshness, flavor and nutritional qualities, thereby prolonging shelf life.

Successful food products marketing relies on effectively conveying the attributes of both the product and its packaging. For example, because stand up pouches truly stand up, they store in a convenient, space-saving manner on a pantry or refrigerator shelf. Optional tear notches make opening easy and mess free. And we've already mentioned the convenient zip lock closures.

In order for marketing to be truly effective, it should target as much of your potential market as possible. For food products, this includes those consumers who consider environmental issues important when making purchasing decisions. You'll appeal to them because plastic bags with a logo such as stand up pouches, while made of multiple film layers, actually require less material than most other plastic packaging bags and, as a result, ultimately create less waste. As well, most pouches are recyclable.

While you may start by searching for plastic bags with a logo, stand up pouches for food product marketing is what you will find: It's in the bag.