The marketability of an item is determined by promotional drives and also by the overall design and look of the item.
Snack food packaging uses attractive images of snack items with printed product and ingredient details on the package. Easily recognizable and legible fonts are also used on popular drink and beverage brand bags.
Very often granola packaging company colors and logo are printed to lend a distinct look to the product. All these factors are contributory to the sales figures.
However, a rise in the shortening of shelf space is affecting traditionally packed items. Some drink brands have already shifted to using stand up pouches and bags. Many of these pouches have metal framed punched in holes that enable the pouches to be hung from wall in the supermarket, department stores, or a home shop.
Everything from drink labels to soap packaging depends upon how well you market your product. It is equally true that you have to give your customers something that lives up to the trust they put in you and this trust can only be maintained using stand up packaging.