The best label design for lotion and shampoo packets depends on several factors. There are many elements that make a good label design, and some of them are the packaging materials, the shape of the packet, the design and colors, and the like. An excellent label for a standup pouch may not look that good on a tin can or a plastic bottle. The artwork of the label plays a crucial role. It is very difficult to categorize the artwork and claim only a certain kind of artwork is the best for a shampoo or lotion label. However, despite this multiplicity of basic factors and the subjective imagination of an artist, there are a few things that all good shampoo and lotion labels share.

(1) According to the packaging material

The best label design for shampoo or lotion will suit the packaging material. The label requirements of custom designed stand up bags are different than plastic bottles. The label designer should be informed if the packaging material is a rigid container (like a tin can, glass jar, or a glass bottle), squeezable (like a plastic pouch), or semi-squeezable (like a plastic jar or plastic bottle). These factors affect the label design, and thus change the criteria on which the best label is measured.

(2) Shape of the packet

Stand up bags are different than plastic bottles. The front and back of a stand up bag offers a huge area for experimentation and different kinds of label design. The cylindrical shape of a plastic shampoo bottle doesn't allow for that. While labels containing bold letters and expressive art work look good on a stand up bag, the shape of a plastic bottle doesn't permit long strings of letters – else the writing will run to the back and will no longer be visible. So there is a different label design for each shape.

(3) Art work on the label

This is crucial. At StandUpPouches.net, we use rotogravure printing. This printing technique gives you bright and colorful artwork with bold and crisp colors. Good artwork should never resemble an advertisement. The art work on a good label for shampoo and lotion highlights the qualities of the product to entice customers so that they would want to buy the product.

To sum it up, there can be several types of label designs for shampoo and lotion packaging. It is difficult to find one label type that fits all needs. The best label for your product would depend on the packaging method you are going to use.