It is very important to choose the right marketing colors for dry food packaging. The right color may depend on a number of factors – how the society where the product will be sold perceives that color, the aesthetics, and a number of such things. It is difficult to discuss all the possible combinations subjectively in this short blog post. At the same time there are several objective factors that dictate the choice of a color.

One of such objective factors is that the color should be durable and shouldn’t come off in excessive heat. This limits the choice to a few chemicals, and thus colors. Another factor is that the chemicals used in the color should not react with the packaged food. The key to good food and beverage packaging lies in using chemicals that do not react with the contents. There are some colors that are approved by government agencies, and it is best to use them.

There is also a third important factor – the color should go well with the product that is being sold. This is a partially subjective factor as it depends on personal tastes. However, the color of the food pouches should not be jarring to the eye, no matter what food is being sold.