Protection
The most beautiful and attractive flour packaging bags and other packaging materials are of no use if they are unable to protect flour from moisture and other environmental factors. Therefore the first essential quality of a good flour packaging method is robustness. Stand up bags with multiple barrier layers offer complete protection from moisture and air.
Usability
Flour is a food item and is used every day. Consumers will reject your product – even if it has the most robust packaging in the world – if it is not easily usable. Standup bags are easy to open and store, which makes them highly usable. They can also have zipper locks that make them reusable.
Cost
You can have the most usable and robust packaging available anywhere, but this can turn into an unfeasible solution if you cannot convince consumers to pay for expensive packaging. Stand up pouches provide an attractive alternative – they are usable and tough, and they are less costly to produce than most other flour packaging methods.
In addition to the above three qualities, a large surface area for advertisement is also crucial – and food pouches provide a huge real estate to place ads.