Quality is what sells, no?  Without quality, your product can't generate a sufficient share of the market to guarantee survival, much less turn a profit.  Yet, quality is not enough.  No matter the quality of your product, you must brand it in a way that connects your product and quality in the mind of the consumer.  Strong brand recognition based on quality is the foundation of product loyalty and product loyalty is the foundation of long-term success.

Branding of products has long been essential to marketing campaigns.  It may be even more important with today's shoppers because over half of them do not make a decision about what to buy until actually standing in front of the store shelf.   Branding of products is the key factor in making that all too important but often neglected first impression on those shoppers.   But we're not talking about advertising; rather, the most effective tool for branding of products is packaging.

Remember that one out of every two shoppers in a store aisle have not yet made a decision about which brand to buy.  What this means, then, is that no amount of advertising or other marketing vehicle has crystallized a purchasing decision.   What will likely drive that decision or, at the very least, draw the consumer's attention, is the appearance of the product on the shelf.  And that appearance is, of course, about the package.

Stand up pouches are ideal for branding of products.  Crafted by laminating multiple layers of scientifically-formulated barrier film together, these pouches are durable, waterproof and puncture resistant, keeping vapor, odor and pests out while locking freshness and flavor in, guarding against spoilage and extending the shelf life of the product.



Stand up pouches are also known as Mylar® barrier bags and stand up bags.  Their design yields wide front and back panels perfect for branding of products.  You can affix your own labels, you can order custom printing of text and graphics in up to 10 colors, you can package your goods in transparent film;  you can combine them all.   Brand appearance is further enhanced by the fact that stand up pouches stand up on the shelf (and apart from the competition) and can also be displayed via available round or sombrero-style hang holes.

Branding of products is only successful if it causes them to stand out in the mind of the consumer.  Stand up pouch packaging does exactly that.