The entrepreneurial spirit is thriving all around the world, and it seems as though an innovative company with a revolutionary new product line continuously emerges at the blink of an eye.
We all know the big brands that have transformed the way we live and work (Apple, Uber, and Google are a few that come to mind), but entrepreneurs from a wide range of industries are cropping up, ready to fill a need in the marketplace and attract new, loyal customers. Recognition is truly the key to building a brand that people remember and actively seek out. One of the most important and influential ways to market your company and new product is through its packaging.
Social media and word-of-mouth have truly taken marketing to the next level and have changed the game for years to come. However, much of this rapid spread of information still relies on images and physical products being passed from one consumer to another. Gone are the days where salesmen or commercials could have an enormous impact on consumers' shopping decisions. Now, it’s all about putting control in the hands of your customers and letting them make educated, informed decisions about the goods they purchase.
Presentation is everything, as is the ability to easily find your product. If you want to stand out from the crowd, you’ve got to be able to grab people’s attention in a matter of seconds. Though appearances aren’t everything, they are the first step to catch someone’s eye and spark intrigue.
Because the industry is evolving, expanding, and thriving, we’re going to focus on beef jerky as a product that illustrates the power of packaging in a brand’s ability to build itself and grow. When shoppers are scanning the shelves of their favorite store, or are perusing an ecommerce site, a product’s packaging is likely the first thing they see. Beef jerky packaging has set new standards and expectations among producers and consumers alike, and flexible packaging has taken hold for most brands selling this particular product.
While cardboard boxes and similar forms of product packaging can also display a company’s branding and product information on all sides of the container, a s
Texture, too, plays a huge role in customers’ perception of a product, which is why custom printed stand up pouches can be produced with either a glossy or matte finish on their outer layers, helping to mimic the texture, look, and feel of the product inside better than rigid, outdated packaging that cannot be customized in such a manner.
Lightweight packaging is becoming the preferred option for brands that truly listen to their customers. Today’s consumer is active and attuned to the fast-paced world they live in. They seek out convenient, easy solutions that are portable, durable, and get the job done fast. Heavy and bulky containers just don’t fit in to the modern lifestyle, which is why forward-thinking brands are choosing new ways of protecting and presenting their products so consumers can actually use them without frustration or confusion.
In the world of beef jerky packaging, we’re seeing brands taking risks and thinking outside of the box to develop exciting new products that consumers are impressed with. Worries over product packaging are no longer a setback for these inventive brands because they’ve found a way to get their product noticed, recognized, and working to its full potential using custom printed stand up pouches.
A good packaging supplier will care about your brand and product as much as you do and will work to find the perfect stand up bag to fit your item’s specific needs. You spend a lot of time perfecting the goods you put out on the market, and you want to make sure they are delivered using the very best packaging on the market today. Custom printed packaging allows you to tailor your product to your ideal consumer while building your company’s image and communicating its message in a simple, concise, and creative way.
No two products are exactly alike, and each producer has a different intention and passion behind the goods they deliver. Whether it’s beef jerky packaging or another form of flexible pouch or container, choosing the highest quality materials and modern printing processes are the best ways to get your product seen and marketed without added time, money, or wasted materials.
(Image Sources: Smash Brand, True Gentlemen's Jerky)
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