Build Your Bath Salt Brand Using Stand Up Bags

Your customer has had an incredibly long day.  After dinner and tidying and catching up on emails, reading the day's news online and various and sundry other end-of-the-day chores, she is ready to finally take some time for herself.  A hot moisturizing bath, fragrant steam rising from the tub.  Perhaps the only moment of serenity in an otherwise hectic day.  How do you make sure that your bath salts are what she pours into the tub?

With all the choices the marketplace offers, how can you build your bath salt brand to increase the likelihood that she will look for it, will come to identify it with quality and convenience and base her buying decision not on price but on the attributes your brand possesses?

By packaging your bath salt line using stand up bags.  Also known as stand bags, and custom printed stand bags, the unique construction of these pouches provide benefits to both you, the manufacturer and/or distributor and the consumer.  Multiple layers of scientifically designed barrier film are laminated together to create a durable, puncture resistant package that stands up on a stable base.  The bags protect the bath salts from vapor, odor (a must!) and unwanted moisture.  No one wants to find damp bath salts creating some smelly muddy substance in the bottom of a box.

Available with zip seal closures, stand bags not only preserve the fragrance of the contents, they provide spill-free storage of the contents as well.  The bags can also be ordered with tear notches which make for easy and tidy opening.

Of course, as the name implies, stand up bags stand up on the shelf.  The bags can be modified to include hang holes (round or sombrero-style), thereby providing an alternate display option.

Where stand up bags really help to strengthen your brand, however, is when it comes to product labeling.  The construction of stand up pouches yields wide front and back panels which offer ample room to affix your company label or arrange for custom printing of text and graphics in up to 10 colors.   These bags offer the opportunity to provide much product/company information or even language promoting your other products.

If your packaging proves that your brand stands for quality, convenience and long shelf life, chances are it will be standing on the tub's edge at the end of that long day your customer just had.   Want to learn more?