Build Your Brand of Granola That Is Built To Last

Granola.  Once considered fruits and nuts eaten by...well, people that would eat fruits and nuts, granola is now a favorite conventional breakfast food.   www.wikipedia.org says "the names Granula and Granola were trademarked terms in the late nineteenth century United States for foods consisting of whole grain products crumbled and then baked until crisp."  Today, fruits, nuts, even chocolate are added to create many varieties.

Of course, increasing popularity and more varieties means greater competition.  A sluggish economy yields more cost-conscious consumers looking for value.  Building your brand of granola is, therefore, more challenging than ever before.

Building your brand of granola requires much more than simply offering a quality product.  You need effective marketing that tells a story which makes your brand distinctive.  Of course, marketing dollars are often a scarce resource and for many companies, extensive advertising is out of the question.  An alternative is readily available:  Innovative packaging.

While your primary focus may be to ensure the 'granola shopper' buys your brand, remember that your packaging may persuade someone just looking for any old breakfast cereal to buy your granola instead.  Fewer than half of all shoppers know which brand or product they are going to buy when they get to the store shelf.  The cereal aisle at any store is a prime example of just how many choices a consumer can have for one type of product.  Granola competes with adult cereal, cereal for kids, cereal with fruit and without fruit and made from a wide range of grains.  Your packaging must stand out.

Stand up pouches are the height of innovative packaging.  Multiple layers of specially-formulated film are laminated together, creating a barrier that is durable, puncture-resistant and protects the contents from vapor, odor, moisture and pests while locking in freshness, flavor and aroma.

Also called stand up bags and Mylar® barrier bags, stand up pouches have wide front and back panels that offer a blank canvas upon which to affix your labels or order custom printing of your product info, graphics, even a QR code or links to websites.  Transparent film is available to better showcase your brand.

Stand up bags stand on the shelf and apart from the competition.  Available round and sombrero-style hang holes offer an additional display option which increases your brand's visibility.

Stand up pouch granola packaging to build your sales and your brand:  Not a nutty idea and one sure to bear fruit.