Rice is one of the most popular foodstuffs in the world.   How so?  Well, rice supplies as much as half of the daily calories of about one-half of the earth's population.   Yet, not all rice is created equal (or is that cultivated?).

Brown rice is the most nutritious form of rice available, produced by removing only the hull (outermost layer) of the kernel, thereby doing the least damage to each kernel's nutritional content.   Unlike fully milled, polished white rice, brown rice is not required to be "enriched" with iron and vitamins B1 and B3.  Of course, if your product is brown rice, you know this.  But does the consumer?  Have you been able to convey to shoppers that brown rice is nutritionally superior?  Have you been able to build your brand?

Although often overlooked, packaging is a great way to build your brand.  If your customers come to identify innovative packaging with your brown rice, that packaging will itself become part of your brand.

Stand up bag packaging is a great way build your brand.    Multiple layers of scientifically designed barrier film are laminated together to form a stable base and wide front and back panels.  Also called stand bags, custom stand bags and Mylar™ print bags, stand up pouches keep moisture, vapor, odor and light (if necessary) out while locking freshness in.  And, by virtue of their design, stand up bags stand up on the shelf, thereby standing out from the competition.

Stand up bags further enhance your brand because they are user-friendly.  Easy to open tear notches and zip lock closures provide spill-free and spoilage-free storage, prolonging shelf life and life of the nutrients.  

If you want your brand to appeal to the 'green' consumer, you'll want to let him know that stand bags are recyclable and take up little room in a landfill.

Building your brand requires effective package branding.   You can affix labels directly on the front and back sides of each stand up bag.  Alternatively, up to 10 colors can be custom-printed on each side.  Or you can combine both methods.  Whichever you choose, you'll have ample space to provide company information, nutritional data and even advertising of your other products on your packaging.

In many places around the globe, "to eat" literally means "to eat rice".  By using stand up bag packaging, maybe that phrase will come to mean eating YOUR brand of brown rice.  Want to learn more?