Stand Up Pouches for Product Packaging

Build Your Cat Food Sales Using Printed Stand Up Bags

Written by David Marinac | Feb 3, 2012 4:20:21 PM

Cats.  Millions of Americans own millions of cats.  Cat lovers are crazy about their feline friends.  And spend millions upon millions of dollars on pampering them, grooming them and, of course, feeding them.  A visit to any pet store or a walk down any pet food aisle at the grocer is all it takes to illustrate just how big the business of cat food is.  To build sales in this industry requires ingenuity, creativity and sound marketing strategy.  Underestimated is the need for effective packaging as well.

When it comes to cat food packaging, stand up bags deliver the goods.  Also called stand up pouches, barrier bags and Mylar® stand bags, this packaging protects the contents from vapor, odor, light, and moisture.  The bag design, combined with available zip seal closures, lock in flavor and freshness, thereby extending the shelf life of the product.  And how, exactly, is a stand up bag designed?  By taking multiple layers of scientifically formulated barrier film and laminating them together, creating a stable, sturdy and puncture resistant package.

When it comes to the Eco-friendliness of cat food packaging, stand up bags stand out.  Many consumers now consider a company's environmental policies before buying one of its products.  Stand up bags satisfy that demographic because they are recyclable and they take up little more space than an empty shipping envelope should they make it to a landfill.

As any successful sales strategy relies, in part, on both branding and display of a product, stand up bags provide excellent opportunities for both.  The bag design yields wide front and back panels that you can have custom printed in up to 10 colors.  If you'd rather affix your own labels, that's easily done.  You can even combine the two.  No matter what you choose, your cat food packaging will be branded exactly as you want.

When planning for displays of your cat food packaging, stand up bags should have your attention because of the attention they demand in the store.  They stand up on the shelf, of course, as the name suggests.  But, with available round or sombrero-style hang holes, retailers are provided another display option which is sure to grab the eye of the cat food shopper.

So, if you're looking to build your sales using your cat food packaging, stand up bags are, so to speak, perfect.