Chocolate. Sweet (or bittersweet), milk or white chocolate. Is there any product so universally loved, so craved, as chocolate? I suppose it shouldn't be surprising that global sales of chocolate have apparently defied the recession. And here are some facts you may not know:
1) The Swiss spend US $206 per person per year, ranking first in the world;
2) The British spend US $106 and the Belgians follow at US$90;
3) Americans spend, on average, US$55 each.
Let's see, $55 times 300 or so million, give or take. That's a lot of chocolate. And a lot of competition. So how do a producer or distributor make their products stand out in the marketplace? Put another way, how do you build your chocolate brand?
An innovative and effective way to build any brand is in the use of unique packaging. Stand up bags serve that purpose. Most obviously, the pouches stand up on their own so that they literally stand out from the competition. Also called stand bags, custom printed stand bags and Mylar™ bags, stand up pouches create a distinctive package for your entire line of 
chocolaty goodness.
Constructed from laminating together multiple layers of scientifically designed film barriers, stand up bags are the perfect packaging material for creative marketing and product presentation. With a stable base and wide front and back panels, you can apply any labels you like with whatever product data or company promotional information you desire. Or, we can print text and graphics up to 10 colors directly on the bags. You have the ability, therefore, to design a package that can actually serve as gift wrapping for the sweets it contains.
In standing up on the shelf, these bags are eye catching to say the least. They can also be hung by available round or sombrero style hang holes. With tear notches for easy opening and zip lock closures for safe and convenient storage, stand up bag packaging will enhance your brand because it presents chocolate in a form never really maximized before.
Think of it. Packaging as unique and attractive as the contents are delicious. Sales will be sweeter than ever.
