Hmmmm, chocolate.  With the exception of those few folks who don't like it or those that can't have it for health reasons, is there a candy (some would say food!) more appealing to the palate than chocolate?  Milk, white, dark, solid or filled with nuts, liquors and/or cremes, chocolate is something many just can't refuse.  We all have our favorites.  Varieties are almost endless and so, it seems, is the competition.  Building sales in a crowded marketplace is difficult, but not impossible, especially if some creativity in packaging is employed.  And there is perhaps no more creative packaging for chocolate than stand up bags.

Stand up bags are constructed by the lamination of multiple layers of specially formulated barrier film.  This process yields a package that protects your chocolates from odor, vapor, and moisture.  And, because of its unique design and available zip seal closures, a printed stand up bag also locks in the freshness, fragrance and, above all, flavor of your chocolates. 

Stand up bags, which are also known as foil barrier bags, Mylar® stand bags and stand up pouches, provide the option of tear notches for easy opening.  And, as the name would suggest, they stand up on the shelf, offering tidy and space-saving storage.

When it comes to displaying chocolate packaging, printed stand up bags are ideal.  First, as we've already indicated, they stand up on the shelf.  Available round and sombrero-style hang holes provide a second display option.

The sales of your product depend, in part, on the attractiveness of your packaging as well.  Stand up bags allow you to make your packaging as eye-catching as you like.  You can affix your labels directly on the wide front and back panels the bag design creates.  You can also have your information and graphics custom printed on the barrier bag in up to 10 colors.  You can even combine the two or add a clear 'window' to show your customer what awaits when they open the bag.

One additional factor that is impacting sales more than ever is how Eco-friendly manufacturers, distributors and retailers are.  Printed stand bags will appeal to those consumers who demand sound environmental policies in the marketplace because they are recyclable and take up very little space in landfills. 

Remember, then, as you consider your sales figures, that your packaging has a direct effect on your success.  And when it comes to chocolate packaging, stand up bags are the ideal choice.