Build Your Cookie BRAND Using Stand Up Bags

Cookies. Sweet crunchy chewy chocolaty oatmealy sugary walnutty raisiny frosting-topped cookies. They come in a multitude of shapes, sizes and colors, flavors and types. Nary a kitchen or a kid's lunchbox goes a whole week without some kind of cookie inside.

A walk down the cookie aisle in the supermarket is an almost mind-numbing experience because of the sheer volume of choices. How does a cookie maker differentiate his cookies from all the others? How does he build a brand in such a competitive environment?

By using packaging that stands out from the competition. And, as the name suggests, a stand up bag accomplishes exactly that. Multiple layers of scientifically designed film are laminated together to construct a package that is stable, durable and puncture resistant.

Also called stand up pouches, custom printed stand up bags and Mylar™ stand up bags, stand up pouches are built to protect your cookies from pests, odor, vapor and moisture. Available zip seal closures serve to lock in aroma, freshness and flavor, ensuring a longer shelf life. Consumers will appreciate a company that considers extending the life of the product, thereby creating a perception that the brand is saving them money by helping them to stretch their dollars.

Stand up bags stand out from the competition because they stand up on the shelf. Hang holes (either round or sombrero-style) are also available, providing retailers another display option.

Package display options apply not only to product placement in the store but also to how your brand is represented on the packaging. The wide front and back panels that result from stand up bag construction are ideal for affixing company labels. In addition, ingredients, company information and language promoting your other product lines can all be custom printed directly on the bags (in up to 10 colors!). Or you can use both. Combine those with a clear film window in the bag and your brand will be displayed in all its glory.

Stand up bags also appeal to those shoppers who choose products based on the environmental policies of the companies that produce them. Your brand will be identified with responsible environmental action because stand up pouches are recyclable and take up very little room in landfills. As a result, your brand will be seen as a 'green' company.