The Brittany region of France is the birthplace of the crepe.  Long a delicacy enjoyed as a dessert or with breakfast in France, the crepe has become popular around the world.  Packaged crepe mix now makes it possible for any household chef to turn his or her home into a crêperie, complete with the warmth and the wonderful aroma of crepes being prepared.  Of course, with simplicity of production comes increased competition which, in turn, challenges manufacturers to come up with new ways to differentiate themselves in the marketplace, begging the question:  How can you build your crepe mix brand? 

One way?  Maximize the benefits of your packaging.  Stand up bags enable you to do just that.  Also called stand up pouches, stand up barrier bags, and Mylar™ stand up bags, stand up pouches are constructed by laminating together multiple layers of scientifically designed barrier film.  This build results in a bag that is durable, puncture resistant and has a stable base which allows it to do what it says:  Stand up, thereby standing out from the competition.

Consumers will identify your brand with the optimum in both extended shelf life and convenience.  Stand up bag crepe mix packaging protects the contents from odor, vapor, and moisture while the available zip seal closures lock in freshness and flavor.  Optional tear notches allow for easy opening.  And the stable base we've mentioned allows the consumer to readily store the mix in the cupboard or freezer without fear of spillage or spoilage.

Stand up bag crepe mix packaging offers several great ways to brand your brand, so to speak.  The wide front and back panels provide ample room for affixing company labels.  Alternatively, custom printing of text and graphics (in up to 10 colors) can be applied directly onto the sides.  Or, you can combine the two.  Whichever you choose, you'll be able to provide your crepe mix ingredients, company information, even language promoting your other product lines.  Your brand will benefit from this distinctive display opportunity.

Speaking of display, stand up pouch crepe mix packaging offers the retailer several store display options.  Obvious, of course, is that stand up pouches can stand up on the shelf.  However, with available hang holes (round or sombrero-style), the grocer can choose whichever option is most suitable.

Stand up crepe mix packaging:  Making your brand stronger. Want to learn more?