Dried fruit is a convenient snack, perfect for those on the go or who just want something healthy to nosh on at their desks during the day.  Raisins, prunes, cranberries, pineapples, mangoes, pears and dates are all suitable for drying.  As consumers become more health conscious, dried fruit has become an increasingly popular snack because it is high in fiber (excellent aid to healthy digestion) and contains vitamins and minerals beneficial to the blood (such as iron and potassium).  With the many varieties now available and competition stiffer than ever, how can you build your dried fruit brand to position it as the preferred choice for these healthy snacks?

Consider rethinking your packaging.  If you aren't using stand up bags, perhaps you should, and for many reasons.  Also called stand up pouches, Mylar® stand bags, custom printed stand bags and barrier pouches, stand up bags are constructed by laminating together multiple layers of scientifically formulated film.  This bag design creates a durable, puncture resistant package that is sturdy and stable enough to stand up on the shelf (thereby standing out from your competition!).  Stand up pouches protect your dried fruit from vapor, odor, moisture, oxygen and any other environmental factor that might degrade your product.  Available zip seal closures ensure that the contents remain fresh, flavorful and vitamin-packed long after the bag is first opened.  Extending your product's shelf life will enhance the image of your brand with shoppers looking to stretch every purchasing dollar.

Stand up pouches appeal to retailers as well.  As mentioned, they stand up on the shelf.  They can also be displayed via available round or sombrero-style hang holes, giving the grocer the flexibility of another display choice.

And speaking of display, no packaging displays your branding better than stand up bags.  Wide front and back panels enable you to affix your labels with ease or you can order custom printing in up to 10 colors to be applied directly to the barrier.  Clear 'windows' are also available to display your dried fruit.

Consumers are becoming increasingly Eco-conscious.  Your brand will appeal to those 'green' shoppers because stand up pouches are recyclable and take up little space in landfills.

Stand up bags for dried fruit:  A great packaging choice to strengthen your brand and build a healthier bottom line.  Want to learn more?