Dry rub (or spice rub) is a name given to a mixture of any ground herbs and spices which are rubbed on raw food  (forming a coating) before the food is cooked.  Although the most common rub is just coarsely ground black pepper, a dry rub can also consist of ingredients like herbs, spices, garlic or any variety of oils.  Recipes are often family secrets and fiercely protected, especially among those who compete in grilling contests!   The pace of modern life impacts our ability to create our own dry rubs so commercial rubs have become increasingly popular.  As competition grows, so does the need to build your dry rub brand if you are to position your line as the go-to for the avid BBQ chef.  But how? 

Packaging is a great way to build your brand.  Innovative, effective, eco-friendly packaging.   Like a stand up bag.  Also called stand up pouches, Mylar® stand bags and custom printed stand bags, stand up pouches are constructed from multiple layers of scientifically designed barrier film laminated together.  The bag build yields packaging that is durable, puncture resistant and has a stable base for storage.  Stand up bags protect your dry rub from odor, vapor, moisture and any other factors that may cause degradation or spoilage.  Of equal importance, zip lock closures seal in the freshness, aroma and flavors of your herbs and spices and extend your rub's shelf life. 

When it comes to convenience, a stand up bag is second to none.  We've already mentioned the stable base.  Available tear notches make the bags easy to open without spillage and the bag shape permits cupboard storage in limited space.

Stand up pouch dry rub packaging will appeal to retailers because of the display options.  As the name indicates, stand up pouches stand up on the shelf and stand out from the competition.  Available round or sombrero-style hang holes are also available, providing a display alternative.

Speaking of display, no packaging is better for displaying your brand.  You can affix labels onto the wide front and back bag panels or order custom printing in up to 10 colors. 

Using stand up bags will also increase your brand recognition with those consumers concerned about the environment because the pouches are recyclable and take up little room in landfills.

Stand up pouches for dry rub:  Packaging sure to spice up your bottom line.  Want to learn more?