Flour isn't something people think much about (unless and until they bake).  As a result, few know how many types of flour there really are.  Which is why it is so difficult to build your flour brand, to have the shopper look for your products to meet their baking needs.

How many types of wheat flour are there?  Let's see.  all-purpose, bread , high gluten, whole wheat, self-rising, cake,  pastry and vital wheat gluten.  And there are non-wheat types as well, made from rye, oats, and soybeans.

With all these types and with all the various companies selling flour, it requires something special to set your brand apart.  A great way to do this is by rethinking your packaging.  Instead of using the traditional paper bags or boxes, consider using stand up bags.

Also called stand bags, custom printed stand bags, and Mylar™ print bags, stand up pouches are a great way to have the customer associate innovative packaging with your brand.  Made from laminating together multiple layers of barrier film, these bags are durable and puncture resistant, keeping the flour clean, dry, free from odor and pests.  And, with available zip seal closures, stand up bags lock in vital nutrients, especially important when it comes to whole wheat flour which turns rancid quickly because of the high fat content contained in the wheat germ.

While your brand becomes associated with the unique qualities of stand bags, the design of the pouches enables you to reach out to the consumer in another way.  Because the bags have wide front and back panels, labels can be easily affixed.  Even more effective from a branding standpoint, you can custom print the bags in up to 10 colors.  Product data, nutritional facts, company information and even advertising your other product lines are all possible (and highly effective) due to the innovative stand up bag design.

Stand up bags have a stable base so they stand up on the shelf and, therefore, stand out from the competition.  In addition, available hang holes (round or sombrero-style) provide another display option for the retailer.

The 'green' consumer will come to identify your brand with environmental responsibility.  Stand up bags are not only recyclable but take up very little room in a landfill, allowing your customers to actually reduce their waste.

Stand up bag packaging:  A great way to effectively brand your flour.  Want to learn more?