Powder soap.  Or, perhaps, soap powder?  For the dishwasher.  For laundry.  The marketplace is full of choices.  Store sections offer shelf upon shelf, making increasingly difficult for the consumer to distinguish one from the other, often leaving price as the consideration in the buying decision.  If you manufacture or distribute powdered soap and you don't sell the cheapest product, this isn't good news.  And, even if your line is the least expensive, it's still not great.  So, what can you do?  How can you present your product in such a way that it becomes associated with quality, value and convenience?  How do you build your brand of powder soap products?

The answer is simple:  Package it differently.  If your powder soap becomes synonymous with innovative, functional and attractive packaging, that packaging will help to define your powder soap brand.  Stand up bags are the perfect solution to this problem.

Also called stand bags, stand up pouches, and Mylar™ bags, stand up pouches are constructed by laminating together multiple layers of scientifically designed barrier film.  This design yields a pouch that has a stable base and sturdy sides, allowing it to do exactly what the name implies:  Stand up on the shelf, whether in the storeroom, the store or a closet or cupboard in the home.

This unique design offers marketing features sure to enhance your brand.  First, the wide front and back panels of each bag create ample space for you to apply product labels.   Perhaps even more desirable, the construction enables you to order custom printing in up to 10 colors in almost any combination of text and graphics you wish, allowing you to distribute product data, company information and even language promoting your other powder soap varieties or different product lines.

Another way the consumer will identify your brand will be with the convenience of stand up pouches because they are available with tear notches.  Opening is easy and mess free.  The zip lock closures protect the detergent from odor, vapor and from getting wet (unlike those soggy boxes on the sink ledge....)  Puncture resistant, they ship and store cleanly during transport, at the store and in the home.

Powder soap packaging using stand bags:  A highly effective way to strengthen your powder soap brand.  Want to learn more?