Protein powder.   Long considered simply a supplement for bodybuilders, it has now become popular to those seeking to gain weight, boost their energy or simply ensure they ingest the MDRA of protein.  Protein powder is a convenient and effective vehicle for transporting protein into our systems. 

With the increase in popularity comes an increase in competition.  Great for consumers.  Not so much for producers because it increases the challenge of establishing brand recognition in the marketplace.  So how does a company build its brand?

Through the use of its packaging.   Innovative packaging. And the most innovative packaging on the market today is the stand up pouch.

Constructed by laminating together multiple layers of scientifically designed film, stand up bags have a stable base and durable sides.  The structure of the bag makes it puncture resistant and protects the protein powder from vapor, odor, moisture and light.  Available zip seal closures lock in product freshness and nutritional potency, preventing spillage and guarding against spoilage.  The cost-conscious consumer will appreciate that you considered the importance of a long shelf life in packaging your protein powder.

The image of your brand will be further enhanced by the fact that stand up bags display so well.  Also called stand up pouches, custom printed stand bags and Mylar™ stand bags, stand up bags do actually stand up on the shelf, thereby standing out from the competition.  Available hang holes (round or sombrero-style) provide retailers a display alternative.

Stand up pouches are not only great to display, they actually serve as an excellent display.  The wide front and back panels accommodate your company labels.  Custom printing in up to 10 colors can also be applied onto the pouches.  You can even combine the two.  No matter what you choose, stand up pouches enable you to list your protein powder ingredients, publish company information and even include language promoting your other product lines.

There are an ever-growing number of consumers who base their purchasing decisions, at least in part, on the environmental policies of the producer.  The image of your brand will grow when using stand up pouches because they are recyclable and take up little room in landfills.  Consumers will come to identify yours as the 'green' brand.

At the end of the day, you can count on stand up pouch protein powder packaging to strengthen your brand recognition, positioning it for a healthy growth in sales.  Want to learn more?