Stevia.  Not many people know what that is.  However, because surveys indicate that as many as seven out of 10 adults report wanting to reduce or avoid added sugars, it's likely more and more consumers will become familiar with this completely natural sweetener.  A member of the chrysanthemum family, stevia is the name of a sweet herb 200-300 times sweeter than sugar which contains zero calories.   Stevia doesn't cause a spike in blood sugar, doesn't cause cavities, doesn't feed microorganisms.  Completely safe, this sweetener also aids in digestion.  Small wonder that its popularity* is on the rise.

Of course, with increasing popularity comes increasing competition.  It's harder than ever to differentiate brands in the marketplace, especially when the product is relatively unknown and most producers don't have a significant advertising budget to do the talking for them.  With that being said, what can you do, then, to build your brand, to create an image in the mind's eye of the consumer that your brand means stevia?

Mylar stand bags, also called stand up bags or custom printed Mylar stand bags, are the ideal packaging for building your stevia brand, whether sold in single servings or in bulk form.  Constructed by laminating together multiple layers of scientifically designed barrier film, stand up bags protect contents from moisture, vapor, odor and light, maintaining the freshness within while keeping out anything that might degrade your product.

Mylar stand bags are puncture resistant and durable, resulting in safe transport and long shelf life.  From a convenience standpoint, they are ideal for building your brand.  Available with tear notches for easy opening, optional zip seal type closure provides storage that prevents spillage while it guards against spoilage.

Mylar stand bags provide several branding options.  Labels can be applied to the wide front and back panels or the entire package can be custom- printed with up to 10 colors, effectively displaying your brand. 

Speaking of display, stevia packaging using Mylar stand bags stand out from the competition because it stands up on the shelf.  These bags provide an alternative display option when using the available round or sombrero-style hang holes.

Given the versatility, convenience, strength and performance of stand up pouches, it's clear that they provide a sweet solution to the problem of building your brand.  Want to learn more about using Mylar stand bags to package your stevia?

*Japan is the largest market for stevia because it bans the sale of artificial.