Although you engage in the sales of products, those aren't really what you sell. What you actually sell is your brand. The goal of your marketing campaign should be to build an association between your product line and your brand in the mind of the consumer. Of course, if that connection is established for negative reasons, you've got a problem. Building a brand requires more than just high quality goods, value pricing and the clever use of advertising and social media. Such as? Such as packaging, for example. Having the right packaging can go a long way towards instilling customer satisfaction, a critical component of a brand's reputation. Stand up pouch bags are a great way to use packaging to build your brand. The questions customers ask us? "1) What's the cost? 2) More importantly, can I afford to use stand up pouch bags"?
Well, as leaders in the packaging industry, we can tell you the answers: 1) Less than you think because 2) You can't really afford not to. We'll explain, but before we do, remember one important point: Packaging should do more than package your products. It should help build your brand. Fortunately for our customers (and for us!), stand up pouch bags do just that.
You need packaging to safely and securely protect your products, whatever they might be, from your plant to the consumer's home (and, of course, at every step in between). Because stand up pouches are made by laminating together multiple layers of scientifically-formulated film, they are strong, sturdy, and puncture resistant. That said, however, the pouches require less material (sometime 12 percent less) to make than most other plastic packaging bags, resulting in packaging that weighs less and requires less fuel per unit to ship as a result. Stand up pouch bags thus help to conserve energy. What's more, using them for your packaging demonstrates a socially responsible practice, sure to appeal to the eco-friendly consumer (plus, they're recyclable).
Further energy (and money savings) is accomplished because each pouch fully performs all packaging functions without the need of an inner liner or outer box, bag, carton, or other type of container. As a result, there is no consumption of either energy or other resources normally required in the manufacture, transportation, storage, and disposal of extra packaging material because, quite simply, there isn't any. On their own, stand up pouches will protect your products from vapor, odor, moisture, light, air, and/or pests as may be required.
Your brand's reputation is built on more than just the price and quality of your products and whether your practices are environmentally friendly, of course. Convenience can increase customer satisfaction and customer satisfaction yields positive brand identification. As it turns out, stand up pouches are very convenient to use and store. As one would expect from the name, they stand up so they readily and tidily store on a shelf in the garage, kitchen, or hall closet, in a refrigerator/freezer, picnic basket or even the trunk of a car.
The convenience of our pouches doesn't end there, however. Optional tear notches make for easy, mess-free opening. For food/other products that have a "best by" date, zip lock closures seal in freshness, flavor, and chemical properties/nutritional values. Pour spouts and resealable caps perform the same functions for liquids.
Stand up pouches make an impression on the store shelf because they stand apart from other types of packaging. As well, the wide front and back panels of each pouch accommodate custom printing (in up to 12 colors), your product labels or other company stickers, transparent or opaque barrier film, inclusion of a clear window in an opaque panel, or any combination of these features. In addition, round and sombrero-shaped hang holes are available, both of which offer grocers, pet supply shops, auto parts stores and other retailers a display alternative to simply placing pouches on the shelf. No matter the final choice, your brand will stand out and, as a result, be more likely to attract the attention of those shoppers who have not made a decision about which brand to purchase by the time they get to the store aisle.
As we stated at the outset, your product sales depend on how well your brand sells and many factors go into an effective marketing campaign. Stand up pouch packaging plays an important role in the success of that campaign by increasing visibility and customer satisfaction, both of which will help build your brand. While the true cost of stand up pouch bags can range from $.05 cents to $.25 cents, the ability to build your brand with just your packaging makes this style incredibly effective. How can you afford to pass that up?
