Your package is the first thing a shopper sees in the store. Given the fact that more than half of all shoppers make their buying decisions while standing in a store aisle, the package is the most obvious way to differentiate your products from those of your competitors.
Barrier bags are an ideal way to brand your product. No matter whether they are called stand up pouches, stand up bags or another style such as flat barrier bags, the characteristics of these bags afford you several unique branding opportunities.
A barrier bag, built by laminating together multiple layers of specially formulated film, creates packaging that has sturdy, stable and puncture-resistant sides and bottoms. This bag design protects against odor, vapor, moisture and pests and extends their shelf life at the same time. Zip seal closures seal in flavor, freshness and, where necessary, fragrance, adding value that often goes overlooked.
Aside the requirement that it be an effective vessel for it's contents, the most important factor in packaging a product is the color and, by extension, the overall appearance. The wide front and back panels of barrier bags provide the perfect canvas for your marketing efforts, affording plenty of room on which to affix your labels. In the alternative, up to 10 colors can be custom-printed directly onto the barrier. You can brand your product even better by combining the two and add a clear film "window" if your product has intrinsic visual appeal.
Speaking of the visual, barrier bags such as stand up bags are a great way to brand your product because they stand up on the shelf (and stand out from the competition). Available round or sombrero/style hang holes allow for another distinctive display option. Either way, your brand will stand apart in the store, thereby having a huge impact on that point-of-sale buying decision made by so many shoppers.
Brand your product using barrier bags and create an image that customers will consider uniquely yours. Learn more now!