Capitalizing on 4 Consumer Trends With Spouted Pouches

Heinz Spouted Pouches (Image Source: Baby.co.uk)

Although many trends and fads are typically temporary, consumer trends are something that companies can’t afford to ignore.

Consumer trends dictate the market and signal to retailers that times are changing, and there are new needs to fill in terms of our products and packaging.

Recognizing consumer trends will help shape the future of the food packaging market and help brands better cater to customers. Spouted pouches play a part in satisfying consumer trends in a variety of ways, and you can use this specialized packaging to capitalize on the behavior of your customers.

Trend #1: Convenience

With life getting busier by the day, customers look for products that help them save time and add hours back to their day. For some, even a few seconds off the clock adds up in the end.

Spouted pouches are convenient because they are highly portable. This is especially relevant for parents with young children who need a no-fuss drink option for their kids. Juice boxes aren’t re-sealable, and Sippy cups can spill, but liquid bags with spout are perfect for bridging the gap.

Nearly anything that brings simplicity and control to your customers’ lives is a winner. Liquid bags with spout simply pop open and be enjoyed on the go or at the office. Combining portability with a pop-open spout adds an element of convenience your customers are sure to love.

Trend #2: Younique

Do your customers have a choice when selecting their favorite design for your packaging? If not, this is a new trend to consider. Coca-Cola recently brought this trend to the forefront with their “Shake a Coke” campaign that launched in the summer of 2013. Coke’s sales increased by more than 2 percent as a result of this campaign, and people from all over the world readily shared the product with family and friends.

The “Shake a Coke” campaign was undeniably a success, and brands had a lot to learn from Coke’s marketing brainchild. This teaches us that connecting to our customers on a personal level can make our products irresistible. Spouted pouches are a blank canvas to print any type of personalized message that you can imagine. From names to personalized messages, you can customize your liquid bags with spout to match the exact communication you want to convey to your customers.

Trend #3: Health And Wellness

There’s no denying that the trend and demand for fresh, healthy foods (and drinks) has steadily increased over the years. The forecasted growth in the organic food and beverage market is 14 percent through 2018, which means customers are looking for healthy, convenient foods.

We already know that stand up pouches with spout offer convenience, but they also blend right into the health and wellness consumer trend. There are a variety of beverages that are suited for spout pouches, from alcohol to vegetable juice. Doing the dirty work of blending fruits and vegetables into a nutritious drink packed with vitamins will surely win customers over — but packaging that drink inside of a spout pouch will add the element of convenience.

Staying on track with your nutrition and consuming the right food is a challenge for many Americans. This is why health and wellness is a top consumer trend today at the grocery store. Whether your niche is fruit juice, vegetable juice, or even sports drinks, liquid bags with spout expertly combine convenience with health.

Trend #4: Eco Sustainability

Do consumers really care about recyclable packaging? Consumer studies and surveys point to yes. People are showing concern with the environment, and they think twice about packaging that’s sent to the landfills. In fact, 62 percent of consumers feel negatively toward brands that don’t use sustainable packaging.

Liquid bags with spout are a sustainable option that can be turned into regrind. Regrind can then be recycled into a laundry list of new plastic products, from pens to printers. When your customers are as concerned about the environment as they are their own health, packaging your beverages with spout pouches is a no-brainer.

How do You Package Your Beverage?

There are seemingly endless options for packaging your beverage, from boxes to bottles and cans. What you need to consider is if your chosen beverage package aligns with the needs of today’s consumer demands. Spouted pouches fit the mold of multiple consumer demands, and making the switch can satisfy customers and keep your company on trend with changes in the market.

4 Consumer Trends Infographic