Catnip.  Think of it as legalized marijuana for cats.  A form of mint, catnip is a perennial herb native to Europe and now grown in the United States.  Although no one knows how it works, what is is known is that the chemical nepetalactone in catnip is the thing that triggers the response.  And, in some cats, what a response!  So, when a shopper walks down that pet food aisle at the neighborhood grocery store, how do you ensure that your catnip is what she is looking for?  In other words, how can you build your catnip brand?

One suggestion is to associate your brand with the most effective and convenient packaging available.  Given how catnip works and what it's used for, there are probably fewer pet supply items that present a more interesting packaging challenge than catnip.  Stand up pouches stand up to that challenge!

Also called stand up bags, Mylar™ stand bags and custom printed stand bags, stand up pouches are constructed by laminating together multiple layers of scientifically designed barrier film.  Durable and puncture resistant, these bags protect the contents from vapor, odor, moisture and, if necessary, light.   Available zip seal closures also lock in freshness and, especially important when it comes to this particular product, scent!  The last thing anyone wants is for Fluffy to be tempted to help herself to the stash!

Stand up bags are popular with (and perhaps even receive preferential treatment from) retailers because they offer two different display options.  First, as the name makes clear, they stand up on the shelf, thereby standing out from the competition.  The other display option is provided by the available round or sombrero-style hang holes.  Either way, your brand will show well in the store.

Speaking of appearance, stand up pouches are a great vehicle for promoting your brand.  Your labels can be affixed to the front and back panels or you can order custom printing, in up to 10 colors, of your text and graphics.  Perhaps a bit of both if that suits your marketing strategy more.  No matter what you choose, your packaging will exhibit ingredients, company information and whatever else you choose about your brand.

When it comes appealing to the 'green' consumer, stand up bags are ideal because they take up very little room in the landfill and are recyclable as well.

Stand up pouch catnip packaging.  Treats for cats, smart treatment of your brand.