Custom Printed Stand Up Pouches | Cereal Packaging

The cereal and granola market continue to grow in North America  and protecting them with printed stand pouches, also known as stand up pouches or stand bags, is a critical first step.  Over the years cereal and granola manufacturing has evolved from being made strictly by industry giants such as Kelloggs or Quaker Oats into several cottage industries or tiny yet powerful niches that specialize in all natural granola, gluten free cereal mixes, and high fiber blends to name a few.  Further, as people look to eat healthier the manufacturers are looking to provide packaging options that will keep their granola and cereal fresher for longer while looking great on a store shelf.

A stand up pouch is a unique packaging bag made from several layers of premium barrier film laminated together.  If these films were by themselves, they wouldn’t be particularly special or unique at all.  However, the magic happens when they are laminated together and the barrier properties that result make the pouch strong and durable, strong enough to stand erect on a store shelf and durable enough if dropped from the store shelf.  Even better, the barrier properties keep the granola and cereal fresher for longer. 

Many small granola and cereal manufacturers when starting out use stock stand bags because they are readily available and they can make or have made attractive pressure sensitive labels that they can apply directly to the stand up pouch. For a small amount of money they can get their product on a store shelf and packaged in an attractive and effective method. Soon, however, the need to grow beyond a stock stand bag becomes apparent for many companies. Retailers large and small won’t take a company seriously unless their granola or cereal is packaged in custom printed stand up pouches or some sort of protective packaging. A custom printed stand up pouch will enable a company to obviously package their product, but now they’ll be able to build their retail brand as well.  Many companies tie together their logo and brochures and business cards with custom printed stand bags to extend their consumer reach and image.

So granola and cereal manufacturers out there packaging using stock stand bags or the old fashioned bag in a box style of packaging, where do you go from here?  Printed stand up pouches can seem intimidating.  Reach out to your packaging professional and let them guide the way.  They’ll be able to help you determine the right size but more importantly get your product the right barrier structure it needs along with stunning graphics to build your brand an vault your product’s image to the stratosphere!

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