According to ConfectionaryNews.com, confectionery products (that includes chocolate) continue to be the top impulse buy when at the grocery store. Why do you think that is? The first thing I can think of, as a consumer or as a packaging professional, is the packaging. As a consumer I'll be drawn to the eye catching graphics of chocolate or candy dripping off of a strawberry for instance. As a packaging professional I'll admire the time and effort put into making sure the packaging is strong and durable so the contents taste as good as they look.
Packaging chocolate or candy for that matter using stand up pouches continues to grow in popularity. The different layers of laminated material will keep the product fresher for longer and protect it from odor or moisture, etc while at the same time create the strength and durability for the package to stand effectively on a store shelf. Further, the wide face and back of a stand up pouch provide the chocolate packaging with generous space for an applied label or even better, custom printing. Stand up bags can be printed up to 10 colors and can be made with heavy duty ziplocks and tear notches along with hang holes and even pour spouts if you are packaging a liquid.
In closing, chocolate packaging is crucial in so many ways and using stand up pouches is a wise choice. Whether you are packaging ingredients that ultimately will be used to create a confectionery treat or you are packaging the finished chocolate or candy itself, stand bags by design will protect the contents while the usable space on the pouch will provide an excellent opportunity to tell your story, build your brand, and tell the consumer to BUY ME! Interested in learning more about chocolate packaging using stand up bags?