Buzzwords like “natural” and “organic” are plastered all over food packaging in stores, but how can consumers really be sure these products are providing adequate nutrition?

Food and beverage manufacturers are sparking a new demand for clearer health claims wording on product packaging so they can properly communicate the benefits of their goods to customers.

Even nutritionists are pointing out how unclear wording on retail packaging is preventing the public from making healthy choices. Further, sticking to stringent, formal, approved health claim jargon makes it difficult for manufacturers to include creative, enticing words on their goods.

It’s so important for businesses to be able to communicate the positive qualities of their products to consumers. We know that different pouch styles present the perfect opportunity to do this, but action is needed to amend what the Nutrition and Health Claims Regulations commission requires on food and beverage packaging.

Unclear claims simply won’t resonate with customers, and mumbo jumbo that’s only understood by industry experts just isn’t going to help sell a product to the average consumer.

In fact, four in 10 consumers say their enjoyment of certain food products is reduced when they are concerned or unsure about its safety and quality. People truly care about what ingredients are going into their snacks, beverages, and other products they consume. If the packaging isn’t telling customers exactly what’s inside, they’re going to grow skeptical or worried about buying it. Worry about harmful bacteria and pesticides is on the rise, but fortunately, there is a solution.

Different flexible pouch styles help companies best protect their food, beverages, and personal care products from outside contaminants. Heavy-duty film structure and superior quality zip locks are two aspects of stand up pouches and bags that protect goods from odor, moisture, vapor, UV rays, and bacteria. Exploring different pouch styles can communicate so much about a product and ease consumer fears about what is going into the things they purchase.

Until health claims regulations ease up and allow manufacturers to adequately express to consumers the benefits of their products, using flexible retail packaging can be used as a powerful messaging tool. Customers are more likely to buy products packaged in pouch styles that are resealable and of superior quality. When you manufacture a good that can nurture customers and aid in their wellness and lifestyle, you need to display it in packaging that conveys this. It all starts with exploring different pouch styles to see which best suits the needs of your product and customer.

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