"Polly want a cracker!"  Although one of America's favorite snack foods, it's not just the parrot who wants one, though.  Crackers for dip, cheese and crackers, snacks after a kid's soccer game.  Whether it's a simple saltine or a garlic and basil gourmet variety, the demand for crackers drives a significant portion of the food industry.  Difficulty in distinguishing your product line from others increases with every new competitor that enters the marketplace.  So how can you get consumers to identify quality, freshness and flavor with your brand of crackers?  

Try taking greater advantage of your packaging.  Stand up pouches are an innovative, effective and convenient to use packaging to build your brand with consumers.  Also called stand up bags, stand bags, Mylar™ printed bags and barrier bags, stand up pouches are constructed by laminating together multiple layers of barrier film.  This design yields a bag that has a stable base and durable, puncture resistant sides, sides that protect the contents from vapor, odor, pests and moisture while locking in aroma, flavor and freshness.

Stand up pouches are available with tear notches for ease of opening and zip lock closures that guard against spoilage.  Your customer will also appreciate the fact that the bags prevent spillage on the cupboard shelf (no muss, no fuss!).  

When it comes to branding your brand, stand up pouches provide several options.  The bag design yields stable side panels with ample room for you to affix your labels.  Alternatively, custom printing in up to 10 colors can be applied directly to the bags.  Clear 'windows' can even be ordered, giving the shopper a view of contents.  Or, you can combine any of the three.  No matter which you choose, you'll be able to display product ingredients, company information,  language promoting your other product line(s) or a cause your company may support right on the bag.  

Speaking of display, the options available to retailers will only enhance your brand further.  Because their construction permits them to stand on the shelf, stand up pouches will stand out from the competition.  Hang holes, either round or sombrero-style, are also available, permitting another way to display your crackers.

Your brand will appeal to those concerned about the environment, because  stand up pouches are recyclable and take up very little room in landfills.  

Stand up pouch packaging.   A great way to build your cracker brand and create some tasty sales figures.  Learn More Now!

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