Creative Product Packaging--The Flexible Pouch

In a recent article of Packaging Digest, a seafood company was being acknowledged for his innovative product packaging of tuna.  Here the article discussed his going up against the "Big Boys" in his industry, how they are using old school metal cans and cooking and drying out their tuna while his is packaged creatively using flexible pouches, that not only package the tuna but act as an oven of sorts, where the tuna is actually cooked inside the pouch itself, retaining heat longer, keeping moisture in, and ultimately making the tuna taste better.  

At StandUpPouches.net, we've been touting the virtues of creative product packaging by way of our printed and plain stand up pouches for years, but the same is true for any other style of flexible barrier packaging like flat pouches, vacuum bags with the strength to actually pull around the contents while the air is taken out, and of course our favorite, the stand up bag.

Creative product packaging that protects as well as performs.  From a protection standpoint, the laminated films protect from moisture, vapor, as well as odor.  From the branding side of things, the custom printing on barrier packaging is trapped or sandwiched between other layers so it cannot be scratched or marred in any way, protecting the bold graphics that barrier bags are known for.  Creative product packaging is convenient for consumers as well as retailers.  Ziplocks, tear notches, pour spouts, hang holes, and even the ability to stand on a store shelf make flexible pouches functional as well as attractive.  Of course, from a cost standpoint, there is NO comparison, a flexible pouch is certainly cheaper than cartons, bins, and boxes.

Finally, we've said it for years, creative product packaging using flexible film is one of the best choices for our environment.  Barrier film is recyclable and landfill friendly and anytime a company can reduce the amount of packaging they use, like the example on tuna where he replaced a metal can, the positives multiply.  Less fuel is used to transport the packaging, less room is needed to store and ship it, and of course, less packaging ultimately is thrown away.  Want to learn more?