Yesterday we chatted how stock stand up pouches could help build your dry food packaging brand.  Today, it is custom stand up pouches for dry food packaging.  Also known as stand bags or stand up bags, these innovative flexible pouches have been counted on for years by the big boys like Nestle in good times and in bad to not only protect their product but maintain and/or solidify their brand name in the consumer's mind.  However, recent advancements have made custom stand bags possible for small to medium companies as well.

Dry food packaging obviously encompasses many different product categories from pet food to cereal, from flax seed to quinoa.  The situation remains the same, how can these manufacturers protect their product and build their brand?  Custom printed stand bags are the answer.  Now, certain manufacturers like StandUpPouches.net can run as few as 5000 pieces with the same incredible bold Rotogravure printing, eye catching graphics, and all the features like ziplocks, tear notches, hang holes, and even pour spouts that many thought were only available to the major players.

Stand pouches are made from multiple layers of barrier film that is laminated together so the dry food product itself is protected from moisture, vapor, odor, and even sunlight.  Even better, the printed layer is trapped between these barrier film layers, so there is no way to scratch or damage the printing at all.  By design, stand up pouches are made to stand erect on a store shelf and a natural advantage from this design is the wide face and back of the pouch that is perfect for a company to print their logo but more importantly the company story and why this particular product is so good, yummy, different, longer lasting, etc.  Want to learn more?  Check out our Building Your Brand Starter Kit.