Unlike most other packaging, food packaging usually has some pretty specific requirements because of the nature of each specific product. Customized food packaging is essential to ensuring that the contents are protected and that the shelf life is prolonged for as long as possible. Stand up pouches are an ideal example of how customized food packaging can enhance the chances of your brand's success.

Stand up pouches are built by laminating together multiple layers of scientifically-formulated, food grade film. The resulting barrier protects contents from vapor, moisture, odor and pests. Strong, durable, puncture-resistant, stand up pouches also extend the "best by" date of food products by sealing in freshness, flavor and nutrition.

For liquid products, stand up pouches can be customized using a pour spout/resealable cap combination which, in addition to preserving your products, prevent spills and leaks. An optional zip lock closure system performs those same functions for non-liquid products.

For optimal customized food packaging effectiveness, a stand up pouch will bolster your sales by distinguishing your brand in the marketplace. Because they stand up on the shelf, the pouches stand apart from the competition. Round and sombrero-shaped hang holes offer grocers and other retailers another way to display your brand.

The best example of stand up pouches as customized food packaging is illustrated by the branding options the design of the pouches provides. With wide front and back panels, stand up pouches can accommodate the use of clear film as the bag barrier, custom printing in up to 10 colors, application of your labels or promotional stickers, or any combination of these options.

Convenience is another by-product of the design of stand up pouches. Because they have a stable base, they stand up and store conveniently in the kitchen cupboard, RV pantry and refrigerator/freezer and both the zip lock closure systems and spout/cap combinations are very user friendly.

Stand up pouches are the epitome of customized food packaging: They can be tailored to your exact product and marketing specifications. In short, they can be what you need them to be and do what you need them to do.