CLEVELAND, OH – December 5, 2013 –After five years of delighting earth-conscious consumers with their chemical-free laundry powder, Molly’s Suds now offers an all-natural formula designed specifically for cloth diaper cleaning. “Our goal has always been to take the grassroots approach and teach families the importance of reducing their exposure to chemicals,” explained Monica Leonard, company founder and owner. “There's a plethora of science-based information proving the damaging effects of chemicals to our health and to the environment. But most people just don’t know.”
Molly’s Suds was launched in 2008, after a tragic loss prompted Leonard to research the toxins found in everyday household products. In addition to banning parabens, phosphates, and SLS/SLES, Molly’s laundry powders are dye and fragrance free. Even the brand’s use of organic peppermint oil can be eliminated for custom orders.
“Our laundry powder started out in buckets,” Leonard reflected. “We needed a shelf-friendly, innovative and attractive package that was airtight and re-sealable.” StandUpPouches.net offered a solution. Today, stand bag packaging provided by Stand Up Pouches has helped Molly’s Suds evolve from an obscure farmers’ market find to a mainstream retail product—now available on Amazon.com and through other neighborhood providers.
But bringing Molly’s Suds to market wasn’t just a question of logistics. Branding and package design were also big considerations for this family-built start-up. “Stand Up Pouches was instrumental in helping create Molly's little footprints from her actual footprint, and bringing them to life on the back of the bags, as well as producing our artwork for the bags,” affirmed Leonard. “Our company is growing by leaps and bounds now. We are very thankful for the success and for finding Stand Up Pouches online.”
For its part, SUP is equally thrilled with the partnership and the growth of such an inspiring brand. “We work with a lot of companies that create healthier, greener, more socially-responsible products,” said David Marinac, President of StandUpPouches.net. “Molly’s Suds is especially impactful because laundry is an everyday reality. We think it’s important that families have a laundry powder they can trust to be safe and chemical-free. We’re proud to provide the stand bags for Molly’s Suds, which also generate 70 percent less waste.”
Molly’s Suds products—including its new Cloth Diaper Powder—are available for purchase through select retailers.
For more information on earth-friendly pouch packaging design and production, visit our page here.
View the press release here.