The human civilization revolves around signs. A brand is a sign. The word “brand” comes from a Germanic root, which means “to burn.” In modern times, we use the word figuratively to denote the lasting impressions that come from using a product. The impressions are rubbed off to new people, making them want to try the product themselves. In other words, a brand is a sign that evokes emotions in consumers, influences their behavior, and changes their view of a company.

A brand is not a logo

A brand is more than a logo. Companies can change logos. That alone does not guarantee a change in the people’s perception about their product. There are three features of a brand - product, personality, and experience. It takes a quality product, a personality, and an experience to build a brand.

Quality means providing value for money. It does not mean catering to the elites. It means to deliver what you are promising.

In pet food business, you can give your product any personality. You can offer it to busy people by emphasizing the ease-of-use of your dog treat packaging, or you can market it as a healthy product for pets. Your emphasis on a particular quality will define your product’s efficiency.

Giving your customer more than you have promised is one technique to enhance the experience. Another technique is to provide quality customer service. There are several other techniques.

Importance of a brand

A brand provides financial rewards to businesses and consumers. From the consumers’ perspective, a branded pet food assures quality. They will prefer a pet food packaging with the assurance of a brand than go for a cheapskate manufacturer. For businesses, it means a loyal customer base and a relatively secure sales figure.

Pet food, brand building and stand up pouches

Stand up pouches are a flexible packaging option. Pet food businesses can use creative food packaging to build a brand without breaking the bank. These flexible pouches are the cheapest of all popular packaging mediums - bottles, jars, boxes, bags inside boxes, and tins.

Despite being inexpensive, stand up pouches are the right packaging to build your brand because they provide a large surface area, where you can tell your story.

Also, our graphics department can communicate the uniqueness of your product in an elegant way. We use high-end, photographic quality rotogravure printing on our pouches. Our bags are made from high-quality FDA approved materials. All these qualities are essential to building a brand.