Iced tea. Lemonade. Cranberry juice. Fruit punch. Margarita mix. Hot chocolate. Each one is available as drink mix. And there are so many more.
Row upon row of them on store shelves. Tin after tin, box after box. Does your drink mix line stand out from this forest of similar products? Is your brand distinguishable from all the others? No? Then how can you change that?
By rethinking your packaging, that's how. If your packaging is as innovative and effective as your drink mix is delicious, customers will come to identify your brand by the overall package, so to speak, not just the contents.
Stand up bag packaging is the ideal way to build your drink mix brand. Also known as spouted pouches these pouches are constructed from multiple layers of scientifically designed barrier film which are laminated together. The construction results in a package that is stable enough to stand on its base, is durable to the point of being puncture resistant and is one that keeps out vapor, odor, and moisture.
Available with handy tear notches, this drink mix packaging is easy to open. And, with zip lock closures, the bags protect the contents against spoilage while preventing spillage. Even better, spouted stand pouches are available in a number of fitments and pour spouts if the end product becomes liquid.
The design of stand up bags is the perfect canvass for accentuating your brand. Wide front and back panels provide ample room for you to apply your labels. Alternatively, text and graphics in up to 10 colors can be custom printed directly onto the packaging. Either option offers the opportunity to display as much product and company information as you deem desirable. In addition, the panels are the perfect medium for advertising your other product lines.
As the name implies, spouted pouches and stand up bags literally stand on the shelf. As a result, your brand will become associated with this unique packaging concept. The bags are also available with hang holes (round or sombrero-style) which allows for another way to display your drink mix.
This packaging is also a great way to build your brand with the environmentally-conscious consumer. Not only are they recyclable, stand bags take up very little room in a landfill, giving your customer the comfort of knowing that your company (and, therefore, your brand), is focused on reducing waste.
Stand up bags. A great way to build your drink mix brand. Want to learn more?