We have talked many times about how pouches can help you tell your story. In this post, we will talk about a lesser known feature of stand up pouch bags.

Did you know you can educate your customers with stand up pouches? We are not talking about creating experts. By education, we mean providing consumers with information, based on which they can infer why your product is better than alternatives.

Does your coffee come from some exotic place in Asia or Africa? You can educate customers by talking a bit about the history of that place, why its coffee is so great, and other relevant information on your coffee pouches.

If you are into tea, you can adopt a similar strategy for tea packaging. Stand up packaging for pet food, nuts, granola, cereals, pancake mixes, and other food products is not very different either. You can use the packaging as a canvas to educate your customers.

Stand up pouches provide a large canvas. You can be creative here. You can talk about many things on the large front of the bag, or the huge back, to talk about things that make your product unique.

While educating consumers is a great marketing strategy, as a business you will have to beware of information overload- providing more information than most consumers can digest. Too much of data will make them put your product back again on the store shelf.

An intelligent way out of this conundrum is to use QR codes. These codes will help more inquisitive consumers satiate their curiosity by following the links hidden in them. At the same time, these little designs will not burden the average customer with excess information. A small code is preferable to a large body of text. We have experience in working on QR codes. We can work with you on creation of presentations.

You can also use advanced, high-end rotogravure printing. This printing allows you to imprint information in clear, legible, and bold colors. Consumers will love it when they can read without first groping for their glasses in their pockets.

There are several other ways to educate your consumers about stand up packaging. We have a proven process to help you in every step of the way. You can visit our website to learn more about this and other features of stand up pouches. There are ample resources there, dealing with every aspect of stand up packaging.