Consumerism drives our society. Understanding the psychology of today's shopper is perhaps the single most important factor determining whether a product succeeds or fails in the marketplace.

Food marketing strategy for consumer products is, therefore, more important than ever. Why? Because more than half of all purchase decisions aren't made until the shopper is actually standing in the store aisle, shopping list in hand, staring at the mind-numbing number of choices on the shelf. Effective marketing strategy requires, therefore, attention to what your product looks like to that shopper. And appearance, of course, is all about packaging.

Packaging your products with stand up bags should be part of any food marketing strategy. Stand up bags, also known as stand up pouches, Mylar® stand bags and barrier bags, provide the functionality and appearance necessary to appeal to first-time buyers and turn them into repeat customers. For many shoppers, sometimes any product will do. However, once you build brand loyalty, only your product will do.

Crafted by laminating together multiple layers of specialty film, stand up pouches offer the ultimate in product protection and preservation. The bag barrier keeps out moisture, vapor, odor and pests while retaining freshness, flavor and fragrance.

A successful food marketing strategy campaign requires effective branding. Stand up pouches have several characteristics that lend themselves to increasing the recognition of your brand. As the name suggests, the bags stand up on the shelf, thereby standing apart from your competition. Available hang holes (either round or sombrero-style) offer another option for displaying your product line.

Of course, given that more than half of all shoppers don't make a decision on which product to buy until they're standing in front of the shelf, food marketing strategy must incorporate how to brand your brand's package. In other words, you must choose the packaging most likely to catch the eye of potential customers. As they have wide front and back panels, stand up pouches enable you to decorate your food product packaging to your exact specifications. You can: 1) Affix your own labels; 2) Have text and graphics custom printed in up to 10 colors directly on the bags; 3) Combine the two; and even 4) Include a transparent film "window" so the customer can actually see your product.

When planning your food marketing strategy, remember to make packaging a focal point so that you'll have sales, not unsold inventory.  Want to learn more?